Hi, I’m Anjali!

I’m passionate about bridging the gap between empathy and innovation in the business world, and driven by a profound belief in the power of putting people at the heart of every solution,

As a second-year MMM student (MBA + MS Design Innovation) at the Northwestern University Kellogg School of Management, I'm excited to share my experiences, learnings, and future endeavors with you.

I invite you to explore my portfolio and thoughts on how human-centered design can drive innovation, foster customer loyalty, and create a meaningful impact in today's competitive market.

Thank you for visiting, and I look forward to connecting with you on this exciting journey where business and design unite to shape a brighter and more human-centered future.

A photo of a woman standing on a beach.

Beautiful Lake Michigan right in my backyard!

My Projects

A photo of a woman placing a sticky note onto a board filled with sticky notes.

In-Car AI Experience

As part of an experiential learning course, I worked with a large automobile brand to research user needs and develop an AI system to meet them.

Students on a stage with a large screen that says "LifeQuest" behind them.

LifeQuest

Designed for the Stanford Center on Longevity Design Challenge, LifeQuest is a simulation game that helps developmentally disabled children and adults learn important life skills.

A photo of a group of people standing behind a charcuterie table with a banner in the background.

Meat Snack Marketing

For the 2023 Annual Kellogg Marketing Competition, I worked with a brand sponsor to create and execute a marketing plan for their smoked sausage snacks.

Cybersecurity Marketing

For the 2024 KTech Case Competition, I analyzed the growth strategy for an international cybersecurity firm and provided recommendations on customer segmentation, competitive analysis, sales and marketing strategy, customer acquisition and retention strategy, and partnerships and alliances.

  • Your contribution to this class—discussing the alternative strategies with our group, crafting case memos, and articulating your point of view in class—was essential ... and helped raise the overall level of the discussion and enhance the key learnings.

    “Strategic Brand Marketing” Professor, 2024

  • "Your positive energy and resonating, thoughtful contributions inspire enhanced collaboration within your team."

    “Research, Design, Build” Professor, 2023

  • “Anjali is fantastic to work with. She is talented, engaging, great attitude, flexible and a great asset to our team! She will be working with us on many projects to come!”

    Freelance Client, 2022

  • “Anjali did a great job of organizing data and writing an engaging article that hit the right tone. We look forward to working with her again.”

    Freelance Client, 2022