Hi, I’m Anjali!
As a second-year MMM student (MBA + MS Design Innovation) at the Northwestern University Kellogg School of Management, I'm excited to share my experiences, learnings, and future endeavors with you!
My Approach
Human-Centered
I’m passionate about bridging the gap between empathy and innovation in the business world, and driven by a profound belief in the power of putting people at the heart of every solution.
Impact-Driven
Harnessing innovation to drive meaningful change is at the core of my approach. I focus on creating solutions that deliver tangible value to users, enhancing their lives through effective and impactful experiences. By prioritizing outcomes that matter most to people, I strive to make a lasting difference.
5+ Years in Federal Consulting
In technology and project management
MBA + MS Design Innovation
At Northwestern Kellogg
5-Star Rated Writer/Designer
On Upwork.com
Airline Innovation
My Projects
For my M.S. Design Innovation capstone project, I worked with an international airline to research user needs and develop a new business travel experience.
Freelance Writing & Design
In-Car AI Experience
As part of an experiential learning course, I worked with a large automobile brand to research user needs and develop an AI solution to meet them.
LifeQuest
Designed for the Stanford Center on Longevity, LifeQuest is a simulation game that helps individuals with developmental disabilities learn important life skills.
Meat Snack Marketing
Writer Workflow Development
To stand up a team of new technical writers, I analyzed existing processes to identify optimal integration points, iteratively refining the process based on client feedback.
Details coming soon!
For the 2023 Annual Kellogg Marketing Competition, I worked with a brand to create and execute a marketing plan for their smoked sausage snacks.
Cybersecurity Marketing
For the 2024 KTech Competition, I analyzed growth strategy for an international cybersecurity firm and provided strategic marketing recommendations.
As a passion project, I do freelance writing and design on Upwork.com, primarily working on deliverables such as blog articles, website copy, and slide decks.
Details coming soon!
Open Innovation Optimization
As part of my summer internship, I analyzed current Open Innovation processes and strategized on how to improve the impact of the Open Innovation team.
Details coming soon!