Hi, I’m Anjali!
As a second-year MMM student (MBA + MS Design Innovation) at the Northwestern University Kellogg School of Management, I'm excited to share my experiences, learnings, and future endeavors with you!
My Approach
Human-Centered
I’m passionate about bridging the gap between empathy and innovation in the business world, and driven by a profound belief in the power of putting people at the heart of every solution.
Impact-Driven
Harnessing innovation to drive meaningful change is at the core of my approach. I focus on creating solutions that deliver tangible value to users, enhancing their lives through effective and impactful experiences. By prioritizing outcomes that matter most to people, I strive to make a lasting difference.
5+ Years in Federal Consulting
In technology and project management
MBA + MS Design Innovation
At Northwestern Kellogg
5-Star Rated Writer/Designer
On Upwork.com
Airline Innovation
My Projects
For my M.S. Design Innovation capstone project, I worked with an international airline to research user needs and develop a new business travel experience.
Freelance Writing & Design
In-Car AI Experience
As part of an experiential learning course, I worked with a large automobile brand to research user needs and develop an AI solution to meet them.
LifeQuest
Designed for the Stanford Center on Longevity, LifeQuest is a simulation game that helps individuals with developmental disabilities learn important life skills.
Meat Snack Marketing
Writer Workflow Development
To stand up a team of new technical writers, I analyzed existing processes to identify optimal integration points, iteratively refining the process based on client feedback.
For the 2023 Annual Kellogg Marketing Competition, I worked with a brand to create and execute a marketing plan for their smoked sausage snacks.
Cybersecurity Marketing
For the 2024 KTech Competition, I analyzed growth strategy for an international cybersecurity firm and provided strategic marketing recommendations.
As a passion project, I do freelance writing and design on Upwork.com, primarily working on deliverables such as blog articles, website copy, and slide decks.
Open Innovation Optimization
As part of my summer internship, I analyzed current Open Innovation processes and strategized on how to improve the impact of the Open Innovation team.